Dear Friend,

As you can see, these three marketing giants took home a wealth of money-making information from the Direct Marketing Power Summit seminar.

But more importantly, YOU can use the same powerful strategies and techniques to cash in with your own marketing.

Now the seminar itself is over. But every exhilarating minute of it is captured on audio tape. And these tapes will give you all the advanced direct marketing information you need to turn even your weakest campaigns into powerful cash generators.

Here's Why The Information On These Tapes Is So Crucial:

1. What you'll gain. For most projects, returns of 2 to 3 times costs are considered extremely profitable. The heart of this seminar focuses on proven, step-by-step techniques that regularly produce eye-popping returns of 168 times cost and more!
2. Our powerful guarantee -- unequalled anywhere in the industry. Quite simply, you're guaranteed a minimum return of 20 TIMES the cost of these tapes in extra profits.

   The cost of these tapes is $577. If after listening to this breakthrough information, you aren't completely convinced that you'll gain at least 10 times your investment -- at least $11,540 extra profit you never would have seen without these techniques -- I'll refund your entire investment on the spot.

3. An extremely valuable bonus that can easily pay back more than double your investment. When you order these tapes, you'll be granted the rights to sell additional sets of them to your friends and business associates -- at an 85% commission! With your profits of $490.45 per sale, just three sales will pay you more than double your investment in this seminar.

The Costly Truth About Direct Marketing

There's this myth that it's easy to make big money in direct marketing with almost no risk. Nothing could be further from the truth.

I'll be completely honest with you: the worst losses I've ever taken have been on direct marketing projects. And the worst losses I've ever seen my clients suffer were on direct marketing projects.

This probably comes as no big surprise to you. Because if you've done a mailing or run an ad lately, you know (by the hole in your bank account) that what I've just said is absolutely true.

Here's something crucial you should know:

The reason you've been getting such horrible results is directly connected to the way you've been strategizing and carrying out your direct marketing projects.

You see, the direct marketing techniques people are using today haven't kept pace with the times. They're still based on strategies and concepts that worked 5 or 10 years ago -- but fail miserably now.

I'll tell you something that's a sure bet. If what you're doing now isn't producing the kind of profits you need, it surely won't do any better in the future.

Times have changed so radically and customers' buying habits have changed so drastically, you simply can't afford to keep throwing money out the window on outdated strategies and techniques.

Here's What You Need To Start Cashing In
On All Your Direct Marketing Projects

That's where the Direct Marketing Power Summit comes in. This seminar is your direct ticket to restructuring all your direct marketing. The type of restructuring that will produce outstanding jumps in your sales and profits in record time.

The strategies in the Direct Marketing Power Summit are unbelievably effective yet extremely simple to put into action. As you'll see from the three detailed, step-by-step case studies presented at the seminar, they can make you so much money so quickly, your head will spin!

One more thing. These strategies are new and completely different. They are not being written about by anyone else or taught in any other seminar on the market.

Now I realize that I'm making some awfully big promises here. And I certainly don't expect you to just blindly take my word for it.

You've already seen how profitable Gary Halbert, Dr. Gary North, and Phil Kratzer know these strategies are. But you might be wondering how effective they can be in your business. Just listen to what a few of the other seminar participants have to say.

Here Are The Results The Seminar Participants
Brought Home -- In Hard Dollars And Cents!

"With just one technique alone, I can triple my business in the next 30 days."
John Satterfield, President
Project Group, Inc.

"I'm in awe! I've attended a lot of seminars, given a lot of seminars, and spoken at a lot of seminars, but I wasn't prepared for this. Your material went far beyond anything I've ever seen in both its highly valuable content and organization. I came away with one breakthrough idea after another for my business. And I know the rest of the participants did also, because everyone was taking notes so furiously."
Raleigh Pinskey, President
The Raleigh Group Public Relations

"Very profound. I got a number of ideas that will have enormous impact on my business. Just one idea half as good as any of these would make the seminar a tremendous success!"
Audri Langford, Publisher
NETrageous Results! Newsletter

"A+. I am expecting at least a 200% growth in my business!"
Dr. Michael Anderson, President
Anderson Seminars

You could be getting similar or even better results. The Direct Marketing Power Summit will give you the new tools you need to get ahead and stay ahead. Right now and in the future.

What Makes This Seminar So Different -- So Much More
Profitable -- Than Anything Else You've Ever Seen

As I've already mentioned, this seminar is unlike anything you've ever seen.

Over the past few years, I've become painfully aware of how poorly direct marketing has been performing. Both my own and my clients.

These new strategies have been developed, tested and finely honed into consistently powerful winners that produce maximum sales and maximum profits.

These tapes reveal the step-by-step details for every cutting edge strategy and technique perfected to sell literally millions of dollars worth of products and services. Nothing is held back!

When you're done with these tapes, you'll have mastered a powerful new understanding of what it really takes to make maximum profits through direct marketing.

Here Are The Powerful Advantages
You'll Gain From This Unique Seminar

1. The single greatest money making secret for a changing market, changing times, and a changing economy.

This is the heart of the seminar. What you'll learn will open your eyes to an entirely new approach to direct marketing.

Want specifics? Here are the detailed results of a recent direct marketing mailing.

Mailing costs were $356 (printing and postage). Revenue from sales was $60,000 -- in just ten days. If you divide sales by costs ($60,000/$356), the result is 168 times costs.

Plus, two other mailings have been done since perfecting these techniques. The results? The worst return was 11.5 times costs. And the other brought in a walloping 121 times costs.

I think you're beginning to see why this is so exciting!

It gets even better. These mailings were all done one after another. Which means there were three winners in a row.

Now, if you know anything about direct marketing, then you know most experts agree that you can get fat and happy if just one out of every three or four projects is a success. But three out of three? That's almost unheard of!

2. Insider's secrets on qualifying customers and markets for maximum profits.

A simple, low-cost system for determining which markets are losers and which are high profit winners. A number of very savvy business people who attended the seminar were shocked to find out how little they actually knew about high profit qualifying processes. Some said this one point alone was the catalyst for major restructuring of their businesses and marketing procedures.

3. Four key secrets for pumping real selling power into your advertising copy.

Most advertising copy is lucky if it even generates lukewarm results. That doesn't have to be the case. These powerful techniques will put real teeth in your advertising copy and make it pay out substantial dividends.

4. Boost your profits with Opportunity Cycle Selling.

A unique method for making sure you're in front of your customers when they want to buy, not when you want to sell. Your potential in increased profits from this technique alone is truly staggering!

5. Maximizing profits through Precision Marketing Systems.

Complete step-by-step procedures for five proven, money-making systems that take all the guess work out of making big profits. Quite simply, this is the secret to producing truly huge direct marketing fortunes.

6. The maximum profit power-formula.

Most people don't go out of business for lack of capital, they go out of business because they don't understand where the money really is in their market. This proven formula shows where the profits really are and precisely how to tape into them right away.

Includes crucial information on how to "fail successfully". Anyone in direct marketing who tells you they haven't failed is either an amateur or a liar.

The key is to learn from your failures and apply that knowledge to turning out winners. You'll get the inside scoop on how a highly successful venture grew directly out of a costly, dismal failure.

7. The 4-Step Marketing Turn-Around.

The fastest, easiest way to turn any company's sales around. Or make an already successful company even more profitable. This formula is so simple and foolproof, most business owners can't believe they never thought of it themselves.

8. The simple most damaging myth everyone still believes about direct marketing.

Huge sums of money are being lost every day in direct mail. This incredibly dangerous myth can put you out of business in short order. But if you recognize it and understand a few simple steps for turning it around, the profits are nearly unlimited.

All eight of these key strategies -- and much more -- are covered in step-by-step detail on these seminar tapes. But that's just the beginning.

Here's Yet Another Powerful Advantage
You'll Get For Increasing Your Profits

You see, one of the most critical aspects of benefiting from any new information is the ability to apply it. I've noticed that at most seminars, you leave with a bundle of new ideas but very little understanding of how to make use of them in the real world.

So during one day of the seminar, some of the top marketing experts in the country are brought in to personally help the participants nail down their most profitable strategies and marketing plan.

The entire day was devoted to honing their marketing into finely tuned strategies that can be applied easily and inexpensively. You won't believe your ears when you hear the powerful marketing solutions that were laid out in complete detail for the folks who attended the seminar.

But you know what the truly amazing part was? Nearly every one of the participants said that the solutions created for the other participants triggered dozens of tremendously powerful ideas for their own businesses. And I guarantee they'll do exactly the same for you!

Here's the bottom line. Once you finish these tapes, you'll be fully prepared to hit the ground running and start racking up staggering profits in your own business.

Think about this for a minute. Imagine what it would be like to have the confidence of knowing your direct marketing is as effective as possible. That it's letting you run circles around your competition.

How would you feel knowing you're one of a very limited few who can count on making huge profits with your direct marketing rather than blowing major holes in your bank account? And rather than worrying about making payroll, having to scramble to hire more employees when everyone else seems to be laying their best people off?

This is precisely what you'll gain from these seminar tapes. In this very real sense, the Direct Marketing Power Summit will change your life and your employees' lives forever.

Plus, You Get This Powerful BONUS For Quickly
Earning Back Every Cent Of Your Investment

Along with the seminar tapes, I'll give you a package that can make you an immediate $1,471.35! That's more than double your investment for this powerful information.

Here's how this works. When you order these tapes, you'll be granted the right to sell as many copies as you'd like. I'll provide you with the sales letter and detailed instructions for producing maximum sales.

All you have to do is sell three of these packages. Your share of each sale is 85% -- that's $490.45! So three sales pays you back $1,471.35.

I don't have to tell you that three sales is a piece of cake. Anyone with an existing customer list should be able to sell three sets in a week or two. You'll probably sell many, many more than that.

So you see, I'm pulling out all the stops to pack every possible way of boosting your profits into the deal.

Now That You Know What To Expect -- Here's How
To Get On A Fast Track To Increased Profits

The cost of these seminar tapes is $577. This includes 21 audio tapes and an extremely detailed workbook.

Plus, you get my powerful bonus of being able to sell additional sets of the tapes yourself. This alone can quickly and easily pay back much more than the entire cost of the seminar.

But the actual value you get is almost impossible to calculate. What's it worth to you (in both profits and peace of mind) to know with dead certainty that you'll be able to consistently produce direct marketing that will perform beyond your most optimistic expectations?

Can you even begin to measure this? Is it worth a second home -- a get-away at the beach or in the mountains? Or worth having the necessary funds to actually buy out your fiercest competitor? Or fully fund your children's college education? Or realize any other dream or financial goal you may have set for yourself?

I can't measure this for you. Only you can accurately determine how much this insider's marketing know-how is worth. But, I'll give you this hint: the sky's the limit!

It Gets Better Still -- Your Success
Is Completely Guaranteed

I'm completely committed to your success. This seminar overflows with so much vital, specific information for increasing your sales and profits, you'll wish you had known about it ten years ago.

In fact, I'm more than just committed to your success. You see, I absolutely guarantee it! I've already mentioned my unique guarantee in the opening of this letter. But I'd like to take a moment to repeat it again:

Our powerful guarantee is unequalled anywhere in the industry. Quite simply, you're guaranteed a minimum return of 20 times the cost of these tapes in extra profit.

If after listening to this breakthrough information, you aren't completely convinced that you'll gain at least 20 times your investment -- at least $11,540 extra profit you never would have seen without these techniques -- I'll refund your entire investment on the spot.

You couldn't possibly ask for anything more. All of the risk has been taken off your shoulders and placed squarely on mine. If for any reason you don't feel this information will kick your sales and profits into high gear, you'll get back every cent you invested.

Take Control Of How Profitable Your Business
Can Be -- Starting Today!

The time to act is now. You and I already know that if you've read this far, you have a driving interest in making your business as profitable as possible. All that's left is to take the action to do it.

If you want to secure your financial future… if you want to stop gambling on how well your business will do… if you want to take control of how much more profitable your business can be, you owe it to yourself to take advantage of this risk-free offer.

To get out of the old run and breathe new life into your sales and profits, you need to act now.

Right now, while it's fresh on your mind, pick up the phone, dial 888.838.6615 and order your seminar tapes. Or click here to order now.

The Direct Marketing Power Summit will give you the crucial edge you need to kick your sales into high gear right now. And year after year for as long as you're in business!

Sincerely,

Zot Barazzotto

P.S. There's more! You've already seen how quickly these strategies and techniques can shoot your sales right off the charts. But I'm not done yet.